He eats and breathes racing, and unlike many F1 drivers, doesn’t travel with a model girlfriend in tow. Sounds exciting, but the quest often leaves him working long, hard hours on his own, far from the land he still considers home. And while Dalton eventually returned home to race stock cars, Logan doubled down, climbing through Formula classes while basing himself in London (where, ironically, he just acquired his first personal car).įormula DRIFT Is Auto Racing’s Hottest New Property Read article Love for racing has so guided his life that when he was just 13, he and older brother Dalton relocated to Europe.
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Into this turbo-charged moment arrives Sargeant, who may be the right driver at the opportune time. (The show’s producer has called it “Game of Thrones in fast cars.”) The 2018 debut season was a surprise hit with American viewers, and subsequent seasons have nurtured the phenomenon, with F1 insiders crediting the show for increased stateside awareness. Liberty’s goal has been abetted by Drive to Survive, which stylishly mixes on-track action with peeks into drivers’ lives and a big dose of the cutthroat rivalries that fuel both top-tier and less well-heeled teams. presence larger than the decade-old United States Grand Prix in Austin, an aggressive push that spawned this year’s Miami Grand Prix and in 2023 the inaugural Las Vegas Grand Prix- in short order making America the only country hosting three F1 races. (The core Euro fan base was fairly sanguine about this acquisition given their displeasure with previous ownership, though there are grumblings about too much “Americanization.”) Liberty unabashedly desires a U.S. Most significantly, Colorado-based Liberty Media, already the owner of SiriusXM and the Atlanta Braves, purchased F1 in 2017 for $4.6 billion.
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Sargeant, 21, currently competes in F2, basically F1’s minor league, for U.K.-based Carlin Motorsport, but is part of a Williams program that grooms promising drivers for that next, heady level.Īttending the Montreal Grand Prix? Here's How to Get the VIP Treatment! Read article Things are a bit more sedate on the other end of the paddock where the Williams Racing team is based, and it’s from here that Logan Sargeant, one of the great hopes for putting an American butt into an F1 car, observes the scene. Then Michael Jordan is escorted inside and the entire paddock tilts toward him, the atmosphere revved into the red zone.
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McLaren driver Daniel Ricciardo, famous for his good-natured hogging of the camera in Netflix’s F1 reality series Drive to Survive, chats up Buffalo Bills quarterback Josh Allen. LeBron James, David Beckham and Michelle Obama are on the guest list. The buzz is amped, the glitz near blinding. It does not store any personal data.In order to view the video, please allow Manage Cookiesīut this particular paddock is the backstage of F1’s first-ever grand prix in Miami this past May, with Hard Rock Stadium transformed into the nucleus of a sprawling raceway complex that includes concert stages and a faux marina where high rollers will watch the action from non-faux yachts. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin.
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